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Activities and societies:
The impact of communication strategies around a brand in the economic, political or cultural sector.
The role of public relations and advertising in streamlining a business.
The media system in the current society.
The impact of new media on mass communication.
The rhetorical and semiotic dimension of public communication.
The constitutive role of language in the creation and functioning of social entities.
Bachelor Thesis: “Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes.”
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Master Thesis: “Instagram Advertising: Brand Experience and Efficiency”
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The program consisted of:
Regional product management and product marketing bootcamps.
Product management and marketing courses taught by Bitdefender trainers and mentors.
Networking events with specialists in the field and webinars with international experts.
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Grade: 92/100
Key learnings:
Developed a framework for integrating AI technologies within marketing strategies.
Learned about key AI concepts and their applications for impactful campaigns.
Analyzed the influence of AI on marketing effectiveness and broader organizational results.
Explored the ethical implications of AI in marketing and best practices for responsible implementation
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Activities and societies: Management Foundations, Business Communications, Data & Decision, Strategy, Organizational Behavior, Modern Management, Operations Management, Marketing & Pricing, Finance & Accounting Quantic School of Business and Technology, which is licensed by the Office of the State Superintendent of Education (0SSE) in Washington, DC and accredited by the Distance Education Accrediting Commission (DEAC).
Full Scholarship Awarded to a highly selective program (7% acceptance rate). The EMBA Program offers a modern approach that's empowering professionals to take the lead, combining the best qualities of residential programs peer-based academics, events, and an incredible network - with an interactive teaching method.