logarithmic

logarithmic

Logarithmic Solutions is a boutique marketing automation agency based in Iași, Romania, specializing in cloud marketing services. Founded in 2015 by a group of consultants with over a decade of experience in marketing automation and project management, the company offers expertise in platforms such as Oracle Eloqua, Adobe Marketo, Salesforce Marketing Cloud, and HubSpot.

Their services encompass strategic planning, data management, campaign execution, platform implementation, training, and support. Logarithmic Solutions operates from multiple locations, including Iași, Bucharest, and Barcelona.

Email samples created for Thermo Fisher Scientific, a global supplier of analytical instruments, clinical development solutions, specialty diagnostics, laboratory, pharmaceutical and biotechnology services.

Role: Campaign Production Specialist

Achievements:

  • Increased email open rates by 30% through targeted segmentation and personalized content strategies.

  • Boosted click-through rates on email campaigns by 25% through optimized call-to-action placement and compelling messaging.

  • Achieved a 20% increase in lead generation through the implementation of automated lead nurturing workflows.

  • Improved landing page conversion rates by 15% through A/B testing and optimization of form fields and layout.

  • Reduced email bounce rates by 20% by maintaining clean and updated subscriber lists and optimizing email deliverability.

  • Achieved a 30% increase in email campaign ROI through improved targeting and segmentation, resulting in higher conversion rates.

  • Implemented email automation workflows resulting in a 50% reduction in manual tasks and improved efficiency.

  • I’ve also developed a couple of beginner notions of HTML as well (as I had to modify certain elements straight from the code).

  • Apart from this, I helped with building the event’s landing page using Adobe Experience Manager.

Tools Used:

  • Eloqua (Marketing Automation Platform by Oracle)

  • Wordpress (Content Management System)

  • Adobe Experience Manager (Content Management System)

  • Competencies:

    • Email Marketing: Crafting and deploying email campaigns.

    • Landing Page Optimization: Developing and refining landing pages for lead generation.

    • Form creation: Creating forms using a strict naming convention and connecting them to Eloqua.

    • Technical Skills: Basic HTML, Adobe Experience Manager

    • Collaboration: Working with clients such as Thermo Fisher Scientific to meet their needs effectively.

    • Lead generation and pipeline development

    • Data integrity and system integrations

I developed and deployed email campaigns, as well as respective forms and landing pages in Eloqua (a SaaS platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation).

The project I was part of collaborated with Thermo Fisher Scientific (an American supplier of analytical instruments, life sciences solutions, specialty diagnostics, laboratory, pharmaceutical and biotechnology services). I aided them with lead generation, pipeline development, data integrity, and system integrations;