mindit.io

mindit.io

mindit.io is a Swiss AI-driven custom software product engineering company with proven expertise in artificial intelligence, software development, business intelligence & integration services.

They cover the entire development cycle from business research, consulting, and architecture to post-implementation testing and maintenance.

Having a high level of expertise in more than 50 technologies, operating on a portfolio of more than 200 national and international projects, they specialize in the retail, fintech & wealth management, healthcare, banking and foodtech industries. 

Role: Events & Social Media Specialist

Achievements:

  • Boosted organic traffic by 25%, through blog content creation

  • Increased landing page conversion by 10%

  • Achieved a 25% increase in event attendance through targeted social media promotion and email marketing campaigns.

  • Implemented data-driven social media strategies resulting in a 20% increase in social media ROI.

  • Developed and implemented a comprehensive social media content calendar resulting in a 50% increase in content consistency and audience engagement.

  • Optimized social media profiles on multiple platforms, resulting in a 25% increase in profile visits and follower growth.

  • Conducted social media audits and competitor analysis resulting in the identification of key growth opportunities and actionable insights.

  • Managed strategic partnerships with industry-related publications and blogs, resulting in a 30% increase in backlinks and referral traffic.

  • Optimized social media profiles for SEO resulting in a 35% increase in visibility and traffic from social media platforms to the website.

Responsibilities:

  • Building and executing social media strategies that align with the goals and objectives of the company.

  • Generating and publishing daily content that engages the target audience and increases brand awareness, loyalty, and trust.

  • Optimizing company pages on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, Xing, Youtube, Reddit, Glassdoor to improve their reach, visibility, and performance.

  • Moderating user-generated content, such as comments, reviews, feedback, etc., and responding to them in a timely and professional manner.

  • Analyzing social data, such as metrics, insights, trends, etc., to measure the effectiveness of social media campaigns and activities, and to identify areas of improvement and opportunities for growth.

  • Collaborating with other departments, such as sales, product development, etc., to manage reputation and coordinate actions on social media.

  • Staying updated with the latest social media trends, tools, best practices, and industry news, and applying them to the social media strategy.

  • Brainstorming and working on new ideas for creating innovative and engaging content, such as graphics, videos, stories, reels, etc., for different social media platforms.

Tools Used:

  • Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, Xing, Glassdoor, Clutch etc.

  • Webflow

  • Strapi

  • Google Analytics 4

  • Canva

  • Envato

  • Pipedrive

  • Jotform

  • Clickup

  • Trello

  • Jira

  • Figma

  • Dashlane

  • Sharepoint

  • Confluence

  • Mingle

  • Linktr.ee

  • Outlook

Competencies:

  • Social Media Strategy: Building and executing strategies aligned with company goals.

  • Content Creation: Generating engaging content for various platforms and content for the website (blog posts, case studies).

  • Analytics: Analyzing social media metrics to measure campaign effectiveness.

  • Collaboration: Coordinating with other departments for integrated marketing efforts.

  • Social media community management

  • Staying updated with industry trends and best practices

  • Visual asset design

  • Data Visualization: Using Google Analytics 4 to view metrics and generate reports.

  • Copywriting

  • Customer Engagement

  • Lead Generation